Facebook has recently rolled out Custom Audiences which allows users to more closely align social media marketing efforts with other forms of online marketing. For instance, if you have been working on building a killer email list, you can now upload the email list (or a list of phone numbers or Facebook User IDs) for Facebook to encrypt the data against its users to find matches on Facebook. Once you have your Facebook Custom Audience , you can take advantage of any Facebook Advertising options by targeting your custom audience.
Not sure where to start? You could run by running a Facebook ad to the people in the Custom Audience who include the filters of living in the city your business is based out of and have not liked your company Facebook page yet. That is a large qualified pool you could be advertising to.
The uses of the new Facebook Custom Audiences are nearly limitless. This could be a great target marketing technique if you know how to best leverage it. Take your online marketing programs to the next level with social media.