Google Places for Business continues to merge Google’s offerings. Now users will be able to access their Google+ and Google Local page from the same place, making Google Local and Social more unified. Will Google local search and social media continue to become one? We’ve been wondering for awhile! Google Places for Business is still in its infancy, but we’ll keep you posted on changes and new features in Google’s offerings.
Scared of Pay Per Click? Don’t have the budget? Set up a retargeting only campaign. ‘Retargeting’ is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer–that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website. It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website. Call us to learn more about the varieties of Pay Per Click campaigns.
Due to a recent Google update, the number of reviews appearing on some Google+ Local pages are likely to increase, for better or for worse. Google has issued advice to help you keep your legitimate Google+ Local reviews from being deleted. (Potential customers look at these reviews! It would stink if helpful reviews that vouch for your services were mistaken for spam and poof…deleted!?) Business owners should take great care to follow Googles advice on how to avoid this internet marketing catastrophe.
Most notable advice:
Encourage customers to write reviews for your business. This is not as hard as you think. Send reminder e-mails asking customers to please review your business on Google+ Local. Add a link on your website that leads to your Google+ Local page. Get creative.
Bad reviews happen. The best way to make up for bad reviews is to get as many good reviews as possible.
Evading all of the pitfalls caused by Googles constant algorithm changes can make Local SEO confusing. Let us keep up with the trends and news for you–find out how you can ramp up your local presence.
The Google algorithm for organizing websites on Search Engine Results Pages (SERP) is always changing, as are the rules and guidelines to follow. An article on SEOMoz, an industry authority, makes the point that there is a fine line between being too paranoid about frequent Google updates and being too skeptical about their impact. The moral of the story is to not obsess over the algorithm and worry over every little change. We believe you should have a balanced approach to your online marketing with a focus on quality content.
Our advice: Do not put all your eggs in one basket. Call us and we will help you diversify your online marketing strategy.
88% of searches are still done on desktops. Growth in search, however, is being driven by mobile phones and tablets. 10% of online retail dollars spent in Q3 2012 were on mobile devices, according to the latest e-commerce research from comScore. Mobile search is anticipated to increase to an even more substantial 12-13% during Q4 2012, and from there, it will only continue to climb.
What does this mean for you? Now is the time for businesses to prepare for the smartphone/tablet onrush. You will be behind the curve if you wait much longer to join the mobile marketplace. Call us to find out how you can prepare for the onslaught of mobile commerce.
First impressions are everything. You probably want to impress upon your customers and prospects that you are professional, skilled in your industry, detail-oriented and ahead of the curve. Therefore, your website must establish your indisputable professionalism.
A website design that is professional, easy-to-navigate, welcoming, and unique will help engage your audience. A website that makes a great first impression also increases brand awareness, web traffic, social shares and conversions.
Make that first and lasting impression with a dynamic website.
Google+ recently introduced pre-approved Custom URLs to well known brands like +Toyota and +Coca-Cola. A custom URL is a short, easy to remember web address that links directly to a company’s or a person’s profile on Google+. You want something short and sweet to put on your business card and marketing collateral. Right now only the largest brands can get Custom Google+ URLs but they will almost certainly open up the program to more brands and individuals in the future. When you are selected, you will see an alert bar on the top of your screen that lets you claim your suggested URL. Keep your eye out for when Google opens up the program to your business… you don’t want to have to settle for a second rate Custom URL.